Product Marketing

Ship features that customers actually discover and adopt.

Great features don't sell themselves. EverGuide Record turns every product launch into polished tours, help articles, and LLM-indexed documentation within hours. And when you ship the next update, Monitor ensures everything customers read — including what ChatGPT and Claude tell them — still reflects what's live.

↑ 44%
Feature adoption rate
more users discovering and using new features
Faster feature launches
from ship to user-ready content in hours
↑ 31%
Product NPS improvement
users who understand the product love it
How it works

Launch content that
scales with your roadmap

Stop treating product marketing as a one-time launch event. EverGuide makes it a continuous, self-maintaining system.

01
EverGuide Record

Document features at the moment of launch

When a feature ships, record a walkthrough immediately. EverGuide generates the product tour, feature announcement, help article, and changelog entry in one recording — all reflecting exactly what users will see.

02
Publish to every channel

Reach users and AI where they look

Distribute feature content as in-app product tours, release notes, email campaigns, and LLM-indexed documentation. When a user asks ChatGPT about your latest feature, they get your version of the story — accurate, compelling, and current.

03
EverGuide Monitor

Stay current through every sprint

Your product roadmap doesn't stop — neither does Monitor. As features evolve, Monitor detects when your product tours and documentation drift from the live app and queues updates automatically, keeping customer education perpetually accurate.

The content gap

Features ship every sprint.
Most customers never discover them.

The gap between what your product can do and what customers know it can do is a product marketing problem — and it compounds with every release.

What ships
Feature release
Your engineering team ships a new collaboration workflow
UI change
The 'Share' button is renamed to 'Invite' and moved to the toolbar
New capability
A bulk-action feature is added for power users
Performance update
The dashboard gets a new layout with rearranged modules
What customers see — with EverGuide
Product tour
An interactive walkthrough of the new workflow, published at launch
Help article
Updated automatically — 'Invite' button documented correctly
Feature announcement
LLM-indexed release note explaining the capability and how to use it
Dashboard guide
Walkthrough reflects the new layout, not the old one
Outcomes

What great product education delivers

Higher feature adoption

When customers know a feature exists and understand how to use it, they use it. EverGuide ensures every feature launch is accompanied by clear, accessible education at the moment of ship.

LLMs that sell for you

When users ask ChatGPT or Claude about your product, those models cite your EverGuide-verified content. Accurate AI answers about your features are the highest-reach, zero-cost marketing channel you're not using yet.

Better customer experience

Customers who can easily discover, learn, and successfully use your features are more satisfied, more likely to expand, and more likely to recommend your product to others.

Every launch, covered

Turn every ship into a customer education moment.

EverGuide Record documents your features at launch. Monitor ensures every tour, article, and LLM answer stays accurate through every subsequent sprint.

Learn about Monitor