Privacy Policy

This Privacy Policy ("Policy") describes how M&L Innovations LLC located in Boulder, Colorado, USA, collects, uses, processes, and shares personal data when you ("you," "your," or "User") access or use the Everguide platform and its associated services—including the Everguide web application and Chrome Extension—available at tryeverguide.com (collectively, the "Service," "Platform," or "Site").

By accessing or using our Service or browser extension, you acknowledge that you have read, understood, and agree to this Policy. If you do not agree to this Policy, please do not access or use the Service or Extension.

1. Data We Collect

We may collect the following categories of data:

• Personal Data: This includes your email address, which you provide during account sign-up or communications with us.
• Non-Personal Data: This includes usage data such as user journey details, step-by-step interactions, intents, walkthroughs, query text, and screenshots of the steps performed during your use of the Service or the Sage Peregrine Chrome Extension.
• Extension-Specific Data: When using the Chrome Extension, we may collect data about the web pages or web applications you interact with (including URLs and titles), interface events (such as clicks, highlights, or field interactions), and contextual screen captures (screenshots). These screenshots are processed via our AI to interpret your user journey and generate relevant guidance or documentation. Screenshots are only captured when explicitly triggered by you or by the workflow process you initiate.

2. How We Collect Data

We collect data through several means, including:

• When you create an account and provide your email address.
• When you input prompts, queries, or other content during your use of the Service.
• When you upload or share screenshots or other journey data as part of the walkthroughs and real-time support process.
• When you use the Chrome Extension, which may access and capture screenshots of your current browser tab to assist in understanding your actions and generating walkthrough steps. These captures are processed using AI and are never used for advertising or profiling.

3. Purposes for Data Collection and Processing

We process your personal data for the following purposes:

• To provide, operate, and maintain the Service, including the functionality of the Chrome Extension and the generation of real-time AI-assisted documentation or guidance.
• To respond to your inquiries and provide customer support.
• To manage user accounts and ensure compliance with our Terms of Service.
• To improve and enhance the functionality and security of the Service and the Chrome Extension.

We share data with third-party processors only as necessary to operate the Service:

• Stripe for secure payment processing, in accordance with Stripe's Terms of Service and Privacy Policy.
• OpenAI for AI processing of queries and generation of documentation, under OpenAI's Terms of Use and Privacy Policy. OpenAI does not use customer data to train its language models when using their API, and neither do we.
• Google Cloud Platform (GCP) for secure data hosting and infrastructure services.

We rely on trusted third-party service providers to support core aspects of our platform, including payment processing, AI functionality, and cloud infrastructure. These providers operate under their own privacy and security policies, which we review for compatibility with our standards. While we have not entered into formal Data Processing Agreements (DPAs) with these providers, we choose vendors who publicly commit to safeguarding data in accordance with widely accepted industry practices and applicable privacy laws.

4. Legal Basis for Processing (GDPR)

We process personal data based on the following legal bases, as applicable under the General Data Protection Regulation (GDPR):

• Performance of a contract: Processing is necessary for providing you with access to and use of the Service.
• Legitimate interests: We process data to ensure the security and integrity of our Service, to improve user experience, and to communicate with you about the Service.
• Consent: Where required by law, we obtain your consent before processing certain types of personal data.

5. Data Sharing and Disclosure

We do not sell your personal data to third parties. We may share your data in the following circumstances:

• With trusted service providers (Stripe, OpenAI, GCP) to help us deliver the Service.
• If required by law, regulation, legal process, or governmental request.
• To protect the rights, property, or safety of our Company, our users, or the public, as permitted or required by law.

6. Data Retention and Security

We retain your data for as long as your account is active or as necessary to provide the Service, comply with our legal obligations, resolve disputes, or enforce agreements. Users can delete their accounts, organizations, or journey data at any time via account settings.

We employ industry-standard security measures, including:

• Encryption of data at rest to protect against unauthorized access.
• Use of SSL encryption to secure data transmitted to and from the Service.

However, no method of transmission or storage is completely secure. While we strive to protect your data, we cannot guarantee absolute security.

7. International Data Transfers

Your personal data may be processed or stored in countries outside the United States if required by our third-party service providers. Where such transfers occur, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) approved by the European Commission or other legally recognized mechanisms.

8. Your Rights

If you are a resident of the EU, UK, or other jurisdictions with similar data protection rights, you have the following rights regarding your personal data:

• Right of access: You can request confirmation of whether we hold your personal data and request a copy of such data.
• Right of rectification: You can request corrections to any inaccurate or incomplete personal data.
• Right to erasure: You can request deletion of your personal data under certain circumstances.
• Right to restrict processing: You can request restrictions on how we process your personal data.
• Right to data portability: You can request a copy of your data in a portable format.
• Right to object: You can object to certain processing activities based on our legitimate interests.

To exercise these rights, please contact us at support@tryeverguide.com. We may need to verify your identity before fulfilling your request. We aim to respond to requests within 30 days. Requests are typically free of charge, except where permitted by law (e.g., repetitive or excessive requests).

9. Children's Data

The Service is not intended for individuals under the age of 18, and we do not knowingly collect personal data from children under 18. If we learn that we have inadvertently collected such data, we will take steps to delete it promptly.

10. Cookies and Tracking Technologies

We may use cookies and similar tracking technologies (such as web beacons or pixels) to collect information about your interactions with our Site. These are used to improve functionality, analyze usage trends, and personalize content.

Where legally required, we will obtain your consent before setting cookies. You may control cookie preferences through your browser settings or via provided options on our Site.

11. Changes to this Privacy Policy

We may update this Policy periodically to reflect changes in our practices or legal requirements. We will provide notice of material changes by posting an updated Policy on this page and, where appropriate, by notifying you via email or through the Service. Please review this Policy regularly to stay informed about how we protect your personal data.

12. Additional Disclosures for California Residents

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including:

• The right to know the categories and specific pieces of personal information we collect about you, the purposes for collection, and the third parties to whom data is disclosed.
• The right to request deletion of your personal data.
• The right to correct inaccurate personal information.
• The right to opt-out of the sale or sharing of personal data, if applicable.
• The right not to be discriminated against for exercising these rights.

To exercise any of these rights, please contact us at support@tryeverguide.com. We will verify your identity and respond as required by law.

13. Governing Law and Jurisdiction

This Privacy Policy is governed by and construed in accordance with the laws of the State of Colorado, USA. Any disputes arising under or in connection with this Policy shall be subject to the exclusive jurisdiction of the state and federal courts located in Boulder County, Colorado.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Email: support@tryeverguide.com

15. Data Controller

M&L Innovations LLC acts as the data controller. For any inquiries, you may contact us at:

M&L Innovations LLC
Boulder, Colorado, USA
Email: support@tryeverguide.com

16. Chrome Extension Use and Browser Interaction

The Everguide Chrome Extension is designed to support interactive walkthrough generation, task automation, and user assistance. The Extension:

• Only interacts with web pages when explicitly activated by the user or when permissions are granted.
• May capture screenshots of the current tab, triggered by the user or by specific workflow actions, to provide AI-assisted analysis of your activity for guidance and documentation.
• Does not record or transmit your full browsing history.
• Does not read, store, or transmit passwords or sensitive form entries unless explicitly involved in a user-guided workflow.
• Accesses webpage content (such as element text or structure) solely for generating context-relevant steps or documentation.

Screenshots captured by the extension are processed securely and only for the intended purpose of analyzing and supporting your workflow. You can revoke extension permissions or uninstall it at any time through your browser settings.